01
Make the next move obvious
An agent's job isn't to remember 47 follow-ups. It's to make the next call. The product should always be one tap away from the right next move.
About · Started 2025
Agents deserve software
that fits how they actually work.
Stadora exists because real-estate agents have been handed CRMs designed for someone else — built by enterprise vendors, sold to brokerages, and inherited by the agent last. So agents work around the software instead of with it: voice memos in Notes, follow-ups on a whiteboard, show sheets in Canva, deals in a spreadsheet they email themselves. We're building the version that fits.
5
Tools an average agent juggles in a day
1
App we're replacing them with
100%
Designed and built in-house
2026
Shipping new features every few weeks
— WHY STADORA EXISTS
Most CRMs treat agents like data-entry clerks. That's the problem.
An agent's most valuable work is human. Walking a buyer through their first house. Reading a seller's hesitation. Closing the deal nobody else could close. The software around that work should disappear — fast, calm, and out of the way.
Instead, the category has built the opposite. Eight-tab dashboards. Notification storms. Forms that demand twenty fields before they let you log a phone call. Software that punishes the agent for being good at the human part.
Stadora is built on a different premise: the right next call should be obvious, the marketing should already be drafted, and the day should feel done before dinner. No app-switching, no copy-paste, no Sunday-night rebuild.
That's the standard we're shipping to. Not "feature parity with the competition." Not "AI-powered everything." Just the calmest, most considered tool an agent can carry — and we ship to it every week.
— FOUR THINGS WE WON'T COMPROMISE
What we believe, written down so we can be held to it.
02
Earn every pixel
Density is a tax. Every element pays rent or it leaves. If a chart, badge, or tooltip can't justify itself in five words, we cut it.
03
Voice is a primary input
The most honest data is the agent talking on the way home from a showing. We treat that recording as a first-class citizen — not an afterthought.
04
Privacy is the floor, not a feature
Client data is privileged. We don't train models on it, we don't sell it, and we don't use it as a growth lever.
— DESIGN AS THE WHOLE POINT
Most real-estate apps are ugly
an apology you click through.
Open the average CRM and count the design crimes: violent gradients, neon "AI" badges, eight nested tabs, a logo someone made in PowerPoint, a typeface that hasn't been considered since 2009. Then look at the homes those same agents are selling — restored brownstones, mid-century modern ranches, listings shot by professional photographers with real lenses.
The asset is beautiful. The tools to sell it should be too.
Industry standard
147
⚡ HOT LEADS!
$2.1M
📈 PIPELINE
23
🔥 AI INSIGHTS
NAME · STATUS · SCORE · LAST CONTACT · TAGS · ASSIGNED · ACTIONS
Smith, J. · 🔥 HOT · ★★★★★ · 2d ago · BUYER, $500K-1M · M.R. · [⋯]
Patel, R. · ⚠️ COLD · ★★★ · 14d · SELLER, LISTING · M.R. · [⋯]
Chen, L. · 🔥 HOT · ★★★★ · 1d · BUYER, CONDO · M.R. · [⋯]
Stadora
9:41
Stack
0 of 5 completed
● URGENT
Send listing agreement
Seller · 9 Birch Ln
[ OVERDUE · 1 DAY ]
9 Birch Ln
$1.2M · 5 BD · 3 BA
● TODAY
Show 118 Maple to the Chens
Buyer · Chen family
[ TODAY · 4:00 PM ]
118 Maple St
$890K · 3 BD · 2 BA
● PRIORITY
Call back Priya Sharma
Buyer · $1.2M–$1.6M
[ TODAY · 11:45 AM ]
142 Linden Ave
$1.45M · 4 BD · 3 BA
→ Complete↑ Later○ Details
— BUILT BY
A small team that spent years inside the category before starting over.
Stadora is led by Peter Garcia, who spent the last several years as lead designer on Serhant's SMPLE platform — the AI workflow product that raised $45M from Camber Creek and Left Lane Capital. He watched the same pattern repeat across every CRM the category produced: the design ambition gets diluted, the surface area sprawls, and the agent ends up with another tool that doesn't quite fit how they work.
Stadora is the version with one set of hands on every product decision — every tab, every animation, every label. No committee, no compromise, no "we'll get to it in v2."
Agnes Serenio leads partnerships and brokerage outreach — the reason we get to spend our time on the product instead of the pitch.
We're deliberately small. Bootstrapped. Shipping on iPhone and Android. Building toward a team-tier release that brings shared pipelines and brokerage views — without losing what makes the solo experience work.
Peter GarciaFounder · Stadora
— THE TEAM
Two people. Built deliberately small.
PG
Ex-Serhant SMPLE · 15+ yrs
Peter Garcia
Founder · Design & Engineering
Designed and built Stadora end-to-end. Previously lead designer on Serhant's SMPLE platform, where he shipped the product that raised $45M led by Camber Creek. 15+ years designing and shipping consumer software.
AS
Partnerships · GTM
Agnes Serenio
Business Development
Owns partnerships, brokerage outreach, and how Stadora gets into the hands of agents who'll use it. The reason we get to spend time on the product instead of the pitch.
— HOW WE GOT HERE
From inside the category, to one product on your phone.
Before
Fifteen years designing and shipping consumer products. Most recently lead designer on Serhant's SMPLE — a $45M-raise, AI-led platform for real-estate agents.
2025
Started Stadora as a solo project. Designed and built every screen, every interaction, every line of code.
2026
Today. Two-person team. Stadora ships on iOS and Android, with new features arriving every few weeks.
— ENOUGH ABOUT US