Stadora vs. Follow Up Boss — the team CRM, or the solo workspace built for 2026.
Follow Up Boss is the team CRM standard, built in 2011 for a desk-and-dialer workflow. Stadora is the AI-native workspace built in 2025 for the way solo agents actually work today — on a phone, between showings, with voice as the primary input. Both are good. They're built for different agents.
TL;DR
Pick Follow Up Boss if you run a team of 5+, buy leads at scale from Zillow and Realtor.com, and need pond-and-routing logic to distribute them across agents.
Pick Stadora if you're a solo agent who lives on your phone, wants AI that surfaces the next move instead of just storing contacts, and wants marketing content generated inside the same app where the deal lives. $24.99/mo, free tier permanent.
What each one is built for
Follow Up Boss is a mature team CRM. It excels at pulling leads from 250+ sources into one inbox, routing them via team logic (round-robin, ponds, agent ownership), and tracking the back-and-forth of texts, calls, and emails. If your business is "we buy leads and need to distribute them across 8 agents within 60 seconds," Follow Up Boss is genuinely best-in-class at that job.
Stadora is built for a job that didn't exist in 2011: a solo agent running a full pipeline from their phone, generating marketing content with AI, capturing client context by voice, and getting told what to do next instead of being handed a list to triage. Stadora was designed and built by the lead designer of Serhant's SMPLE platform — the team that raised $45M led by Camber Creek to rebuild real-estate tech. That experience is what's behind every interaction.
Pricing
| Plan | Stadora | Follow Up Boss |
|---|---|---|
| Free tier | Yes — permanent. Unlimited leads & properties, 5 AI actions/mo. | None — 14-day trial, then per-user pricing. |
| Solo agent plan | $24.99/mo or $229.99/yr (save 23%) | Grow tier: ~$58–$69/mo per user |
| 10-user team | Not yet (waitlist at teams@stadora.ai) | Pro tier: ~$416/mo |
| Annual savings | Yes — ~$70/yr off Pro | Yes — annual discount available |
| Setup fee | None | None advertised |
For a solo agent, Stadora is roughly a third the price of Follow Up Boss — and the gap widens if FUB's annual pricing isn't available to you. Pricing as of May 2026; verify current rates before deciding.
Where Stadora wins
| Capability | Stadora | Follow Up Boss |
|---|---|---|
| AI surfaces today's three actions, with rationale | Yes — the Stack screen. Each card says why this lead, why now. | Rules engines and Lead Flow — automation, not generative prioritization. |
| Voice note → structured pipeline updates | Yes — first-class input. Talk to it from the car. | No native voice capture. |
| AI-generated marketing (social, email, show sheets) | In-app, branded, in your voice. | No generative content — you bring Canva/Mailchimp. |
| Daily audio briefing | Yes — Today's Briefing summarizes your pipeline each morning. | No equivalent. |
| Mobile-first | Designed phone-first. iOS & Android native. | Desktop product with mobile companion apps. |
| Pricing for one person | $0 free, $24.99/mo Pro. | Per-user from $58+/mo. |
Where Follow Up Boss wins
| Capability | Follow Up Boss | Stadora |
|---|---|---|
| Two-way texting & call recording | Built-in. | Voice-first today; texting on the roadmap. |
| 250+ lead-source integrations | Industry-leading depth. | Manual entry, CSV bulk import (Pro), expanding direct integrations. |
| Team routing, ponds, round-robin | Core strength. | Solo-first by design — no team logic yet. |
| Brokerage reporting | Platform tier. | Not yet. |
| Maturity | 14+ years in market, large ecosystem. | Shipped 2025 — newer, but iterating fast. |
If your business depends on any of these — especially team lead routing — Follow Up Boss is the right call. Stadora isn't trying to replace it for teams. We're building a different product, for a different agent.
The case for Stadora
- You're solo, and you're tired of paying for team features. Per-user pricing punishes a one-person business. So does a feature set built for a brokerage of 50.
- You work from your phone, not a desk. Voice capture, swipe-to-act, and a daily Stack aren't UI gimmicks — they're how the product expects to be used.
- You want AI to do real work, not chat with you. Stadora doesn't pop up a chat window asking what you want. It tells you the three things to do today, generates the follow-up email, and gets out of your way.
- You'd rather one app than five. Leads, deals, properties, calendar, voice capture, and marketing live together. No Canva account. No Mailchimp seat. No transcription tool.
- You want pricing that doesn't punish growth. $24.99/mo. Same price whether you close 6 deals or 60.
Honest answers
Can Stadora replace Follow Up Boss for a solo agent?
For most solo workflows, yes — and for less. Stadora covers leads, deals, properties, calendar, voice capture, and marketing in one app. If you depend on a specific FUB integration (a power dialer, a particular IDX provider), check with us at teams@stadora.ai before switching.
What about two-way texting?
It's on the roadmap. We started with voice because that's where the most valuable data lives — what an agent says about a client in the car after a showing is worth more than the texts they trade about scheduling. Texting matters too, and it's coming.
Is Stadora too new to trust?
Stadora shipped in 2025, built by the lead designer of Serhant's SMPLE platform — the team that raised $45M led by Camber Creek. The product is newer than Follow Up Boss; the people building it have been doing this for 15+ years. We ship fast, we listen, and your data is fully exportable if it doesn't work out.
What if I have a team?
Stadora is solo-only today by design — we wanted to nail the one-person experience first. A Team tier with shared pipelines and brokerage branding is on the roadmap. Email teams@stadora.ai to be first in line.
The solo workspace built for 2026
Free tier permanent. $24.99/mo Pro. No card to start.
Last updated May 12, 2026. Pricing and features change — verify with each provider before deciding. Stadora is not affiliated with Follow Up Boss.